Wings Over Wisconsin Launches Regional Billboard Campaign

Wings Over Wisconsin is proud to announce the launch of its new regional billboard campaign through the prestigious Adams Collaborate Program, a nonprofit support initiative created by Adams Outdoor Advertising that provides selected organizations with free, year-long outdoor advertising campaigns designed to amplify community impact and public awareness.

The campaign includes billboard placements throughout Dodge, Fond du Lac, and Washington counties, with the first billboard now displayed in Dodge County featuring the message:

“Wings Over Wisconsin – Preserve Wisconsin’s Marshes, Fields & Forests.”

Being selected as a nonprofit partner in the Adams Collaborate Program is a tremendous honor for Wings Over Wisconsin and reflects the organization’s long-standing commitment to conservation, habitat preservation, outdoor education, and protecting Wisconsin’s natural resources for future generations.

“We are incredibly honored to be chosen as a nonprofit organization for the Adams Collaborate Program,” said Kim Lapp, Marketing Executive for Wings Over Wisconsin. “This opportunity allows us to share our mission with thousands of people across southeastern Wisconsin and expand awareness of the conservation work happening throughout our state.”

The Adams Collaborate Program was created by Adams Outdoor Advertising to help mission-driven nonprofit organizations reach broader audiences through professional outdoor advertising campaigns at no cost to the organization. Selected nonprofits receive strategic billboard placements, full creative support from Adams Outdoors’s in-house design team, and campaign management intended to maximize community visibility and engagement.

The initiative supports organizations making meaningful impacts in areas such as community development, education, social services, housing, and environmental stewardship. Campaigns provided through the program are valued at more than $500,000 in advertising and creative services annually.

Past partnerships have included organizations focused on literacy, educational support, equitable housing solutions, and community outreach initiatives. Through these collaborations, the Adams Collaborate Program has demonstrated how professional outdoor advertising can help nonprofits connect with communities, increase public engagement, and strengthen support for important causes.

For Wings Over Wisconsin, the campaign represents an important opportunity to bring conservation awareness directly to the public while helping establish new local chapters in areas where conservation advocacy and habitat support are increasingly needed.

“Our goal is to inspire people to become involved in conservation within their own communities,” said Kim Lapp, Marketing Executive for Wings Over Wisconsin. “By increasing our visibility in Dodge, Fond du Lac, and Washington counties, we hope to expand membership, establish new chapters, and encourage more communities to become active partners in preserving Wisconsin’s wetlands, wildlife habitat, and outdoor heritage.”

Wings Over Wisconsin has long been recognized as one of Wisconsin’s premier grassroots conservation organizations. Through volunteer-led chapters, fundraising events, youth outdoor education programs, habitat restoration initiatives, and partnerships with conservation agencies, the organization has invested significant resources into projects that directly benefit wildlife and public outdoor recreation throughout the state.

The billboard campaign is expected to increase awareness of the organization’s mission while reaching potential volunteers, conservation supporters, donors, and future chapter leaders across southeastern Wisconsin.

To learn more about Wings Over Wisconsin, upcoming events, membership opportunities, or starting a local chapter, visit: https://www.wingsoverwisconsin.org

About Wings Over Wisconsin

Wings Over Wisconsin is a nonprofit conservation organization dedicated to preserving and enhancing Wisconsin’s wetlands, wildlife habitats, and outdoor traditions through conservation funding, education, habitat development, and community engagement programs throughout the state.

About the Adams Collaborate Program

The Adams Collaborate Program is a nonprofit support initiative created by Adams Outdoor Advertising that provides selected mission-driven organizations with free, year-long outdoor advertising campaigns designed to increase visibility, strengthen community engagement, and amplify public awareness of important causes through professional billboard advertising and creative services.